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Who We Are

Driven by Vision. Built on Excellence.

Signal Brands was founded on a simple belief: that strong brands deserve strategic, creative, and operational excellence at every stage. For decades, we’ve partnered with some of the world’s most iconic fashion names to help them thrive in an evolving global market.

“Uncompromising standards. Enduring relationships. At Signal Brands, we lead with intent — and deliver with purpose.”

— Jason Rimokh, Chief Executive Officer

Our Mission

To deliver world-class licensing, design, and distribution services that elevate our partners’ brands and grow their global presence with integrity, quality, and creative distinction.

Our Objectives

  • Build enduring brand partnerships
  • Deliver thoughtful, fashion-forward design
  • Execute with global reach and operational precision

Framework for Excellence:
What Sets Us Apart

At the heart of Signal Brands is a framework built on collaboration, deep industry knowledge, and a relentless pursuit of quality. We combine agility with scale, creativity with structure, and heritage with forward-thinking strategy.
Black and white photograph of a beautiful female model wearing a pair of Guess jeans in different posses

Our Core Principles

  • Quality First – We obsess over the details that define excellence.
  • Long-Term Thinking – We build brands for now and the future.
  • Collaboration-Driven – We believe in true partnership.
  • Fashion-Focused – Our roots are in the industry, and we move with it.
  • Accountable & Agile – We deliver on our word with clarity and flexibility.

The Rimokh Legacy:
Building Brands That Last

Signal Brands was founded in 1992 by Jack Rimokh, whose vision for innovation, quality, and strategic partnership shaped the company’s DNA. Securing the global GUESS? Handbags license, Jack built Signal into a global fashion accessories leader.

In the 1990s, Jason Rimokh joined the company, helping expand Signal’s reach through new strategies and global partnerships. Today, under Jason’s leadership, Signal Brands continues to honor its founding spirit — building brands, growing partnerships, and leading with integrity.

Photo of Signal Brands Founder Jack Rimokh and son Jason

Philanthropy & Sustainability:
Purpose Beyond Product

Signal Brands is committed to responsible manufacturing, sustainability practices, and community investment. From giving back through philanthropic partnerships to exploring more sustainable supply chain solutions, we believe in building a business that stands for something greater.

Get to Know Signal Brands

Let’s talk about how we can partner, collaborate, and grow together.

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