On November 7, 2019, Steve Madden Australia held a MADDMAN screening. This private cinematic oasis educated selected guests on the rise, fall and resurrection of Steve Madden’s billion-dollar empire. The event held place at Sweethearts Rooftop, a rooftop bar with movie screening potential located in the trendy Sydney suburb of Potts Point. A pop-up sneaker bar was situated at the rooftop, for designs to painted onto sneaker styles selected by guests prior to the event. The night consisted of top tier media and influencers including Sonny Webster, Coco Mek, Jamie Azzopardi, Armando, as well as Stellar Magazine, Men’s Health, GRAZIA, Marie Claire, and Instyle.