NINE WEST SPRING 2020 Handbag Influencer Activation

Nine West partnered with seven influencers to raise awareness of the new Spring 2020 collection. Each influencer engaged their audience with a stylized post, an interactive story, plus a fun AR filter promoting the Spring online bags from Macy’s, Kohl’s and Nine West.  

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The Signal Brand companies includes a number of companies, each which provides individualized attention and focus on a different brand. Signal Products, Inc. licenses the GUESS? brand, SBNW, LLC licenses the Nine West brand and Signal Brands Australia licenses the Steve Madden brand. Although the companies are separate entities, for ease and reference, they are collectively referred to as Signal Brands.