On March 7, 2019, Steve Madden launched a vibrant experience full of content opportunities that encouraged individuality, showcased key styles, and educated guests about the brand. The memorable event generated media attention across platforms. Influencers created and shared authentic content and directed consumers to the newly launched both Australian website and stores.
Notable guests included: Pia Muehlenbeck, Chloe Morello, Josh Carroll, Tayla Damir, Cassidy Mcgill, Josh Moss, Dom Thomas, and Amelia Marni
Nine West partnered with six influencers to raise awareness for Valentine’s Day! Each influencer inspired their audience date night looks by pairing their outfit for the special occasion with a Nine West handbag!
On Friday, February 8th, celebrities, musicians, social influencers and special guests came together to celebrate ‘GUESS Vibras,’ an exclusive collection designed by global music superstar, J Balvin. The launch party took place at a massive warehouse in Hollywood ahead of J Balvin’s appearance in the opening segment of Sunday’s Grammy Awards broadcast to showcase the fanny pack collaboration. To bring the collection’s vibrant Miami inspirations to life, the space was infused with bright, colorful moments to also reflect his mantra for the the capsule, “nice energy, nice vibras, just smile and that’s what we need, all love.”
Notable guests included: J Balvin, Amanda Cerny, Becky G (15.7M followers), Diplo, Ty Dolla $ign, Torey Lanez, Amanda Steele, Sofia Jamora, Kelvin Pena, Zion, Khalil, Scottie Pippen, Nathalie Paris, Jules Goddard, Sebastian Lletget, James Kennedy, and Raquel Leviss.
On Thursday, October 18th, Nine West previewed the Spring 2019 handbag collection to press, stylists and influencers in Los Angeles. The glamorous Cory Bungalow nestled in the Hollywood Hills was transformed into a spring oasis and acted as the perfect backdrop to launch the collection, highlighting the new line. Guests sipped champagne while enjoying manicures, fashion illustrations with their favorite Nine West Spring 2019 handbag and browsed the latest spring collection. Every guest left with a custom embossed Nine West handbag!
Nine West partnered with five influencers nationwide to raise awareness for the Thandi bag and show followers how they can completely their holiday look! Shop here.