J Balvin x GUESS

The GUESS and J Balvin partnership is in full effect once again, running it back with Colores for the second iteration of Balvin’s vision to complement his 2020 aesthetic sonically and sartorially. Art direction by Nicolai Marciano and shot by Tatiana Gerusova on the colorful streets of Medellín, Columbia where fans of all ages joined Balvin on his two-day journey throughout his hometown.

Nine West New York Pop-Up Store

Nine West opened a Pop-Up Store in New York City from October 21 to 27. Customers were able to come in, browse the collection, and purchase on-trend handbags and shoes! Nine West Global Ambassador, Tyra Banks made an appearance and people had the opportunity to partake in different activations and customizations including embossing, painting, and crystal monograming.

Nine West and Dress for Success Partnership

Nine West partnered up with Dress for Success, a non-profit organization that provides support services to low income women. By gifting them with professional attire for job interviews, these women are able to feel more confident, both on an external and internal level. Nine West Global Ambassador, Tyra Banks led a round circle panel made up of fifteen to empower and enable these women to share their stories.


The Signal Brand companies includes a number of companies, each which provides individualized attention and focus on a different brand. Signal Products, Inc. licenses the GUESS? brand, SBNW, LLC licenses the Nine West brand and Signal Brands Australia licenses the Steve Madden brand. Although the companies are separate entities, for ease and reference, they are collectively referred to as Signal Brands.

SB Specimen

The Signal Brands1 companies collectively manage an exceptional portfolio of globally renowned brands licensed for use with handbags, small leather goods, luggage, and travel accessories. The philosophy of Signal Brands is to champion long-term partnerships through a comprehensive licensing experience, from inspiration, concept and design to production, sales and marketing.

Signal Brands’ vertically integrated organization provides incomparable capacity to research, design, develop and market products and, when necessary, to swiftly adapt to market changes. With a vast wholesale and retail network, and a tailored focus on customer satisfaction, Signal Brands offers its partners a commitment to success.