The GUESS and J Balvin partnership is in full effect once again, running it back with Colores for the second iteration of Balvin’s vision to complement his 2020 aesthetic sonically and sartorially. Art direction by Nicolai Marciano and shot by Tatiana Gerusova on the colorful streets of Medellín, Columbia where fans of all ages joined Balvin on his two-day journey throughout his hometown.
Nine West partnered with seven influencers to raise awareness of the new Spring 2020 collection. Each influencer engaged their audience with a stylized post, an interactive story, plus a fun AR filter promoting the Spring online bags from Macy’s, Kohl’s and Nine West.
For Spring 2020, Jennifer Lopez is featured in the GUESS campaign shot here in Los Angeles by photographer Tatiana Gerusova with creative direction by Paul Marciano.
Nine West opened a Pop-Up Store in New York City from October 21 to 27. Customers were able to come in, browse the collection, and purchase on-trend handbags and shoes! Nine West Global Ambassador, Tyra Banks made an appearance and people had the opportunity to partake in different activations and customizations including embossing, painting, and crystal monograming.
Nine West partnered up with Dress for Success, a non-profit organization that provides support services to low income women. By gifting them with professional attire for job interviews, these women are able to feel more confident, both on an external and internal level. Nine West Global Ambassador, Tyra Banks led a round circle panel made up of fifteen to empower and enable these women to share their stories.
On November 7, 2019, Steve Madden Australia held a MADDMAN screening. This private cinematic oasis educated selected guests on the rise, fall and resurrection of Steve Madden’s billion-dollar empire. The event held place at Sweethearts Rooftop, a rooftop bar with movie screening potential located in the trendy Sydney suburb of Potts Point. A pop-up sneaker bar was situated at the rooftop, for designs to painted onto sneaker styles selected by guests prior to the event. The night consisted of top tier media and influencers including Sonny Webster, Coco Mek, Jamie Azzopardi, Armando, as well as Stellar Magazine, Men’s Health, GRAZIA, Marie Claire, and Instyle.
This season we celebrate women we love to love! Tyra Banks is Nine West’s new Global Ambassador and Fall 2019 Groundbreakers campaign Muse. Model to mogul: supermodel, creator of “America’s Next Top Model”, founder of modelLand, mentor and trailblazer.
On June 12, 2019 Signal Brands and Nine West handbags co-sponsored the 13th annual Independent Handbag Designer Awards. This year our category was “The Cult Bag Inspired by Nine West. A Creative Way to Design a Waist Bag for Day to Night”. Submissions begin in January and start as a sketch that can be designed by hand or computer. The five Finalists that are selected by an esteemed judging panel are responsible for making their bags within three weeks of being notified. The winner chosen this year by the Nine West Design Team was Yujin Kim from Korea. Signal Brands’ CEO, Jason Rimokh presented the award to Yujin. Congratulations to all the finalists and the winner, Yujin!
On Monday June 10, 2019 at Cipriani on East 42 Street in NYC, Signal Brands and Nine West handbags co-sponsored the ACE Awards. The gala celebrates the contributions of designers and design houses that have made outstanding achievements in accessory design. The ACE Awards are given to designers, retailers, and celebrities. Nine West handbags also provided the gift bags that were given out at the end of the evening.
On Wednesday, April 3, GUESS hosted the ultimate kick off to Festival Season for LA fashion influencers and VIP’s. The Festival inspired evening took place at Lombardi House in Hollywood where over 150 guests were invited to partake in mini festival-themed activations. At the GUESS handbag activation, attendees were able to select their favorite handbag style from the GUESS Originals capsule and head over to the embossing station to add a personalized touch to their festival ready gear.
Notable guests included: Corinne Olympios, Scheana Marie Shay, James Kennedy, Shaun Ross, Caelynn Miller-Keyes, Danielle Lombard, Whitney Fransway, Mark Dohner, Laura Lee, Tyler Oakley, Ciara Riley Wilson, Serayah McNeill and more.