Forces of Nature this season we celebrate the accomplishments of women, who have dedicated themselves to making themselves to making the planet a better place featuring models Marta Hunt and Maria Borges.
GUESS GOES TO ROME FOR FALL 2021 PHOTOGRAPHY BY VICOOLYA & SAIDA
GUESS X FRIENDSWITHYOU HANDBAG SOCIAL HIGHLIGHTS
Guess’ new collaboration with FriendsWithYou, announced on Wednesday (April 7, 2021), does the trick with vibrant, fun silhouettes complete with decorative embroidery and logos. Cloud graphics are also weaved in throughout the collection as a road to light and serenity.
EDITORIAL SPOTLIGHT *HAILEY BIEBER SPORTING THE GUESS STEPHI GIRLFRIEND SATCHEL IN CR FASHION BOOK*
CR Fashion Book is style, culture and inspiration with a provocative spirit, created by Carine Roitfeld, former fashion editor-in-chief of Vogue Paris.
NINE WEST SPRING 2021 INFLUENCER HIGHLIGHTS
J Balvin x GUESS
The GUESS and J Balvin partnership is in full effect once again, running it back with Colores for the second iteration of Balvin’s vision to complement his 2020 aesthetic sonically and sartorially. Art direction by Nicolai Marciano and shot by Tatiana Gerusova on the colorful streets of Medellín, Columbia where fans of all ages joined Balvin on his two-day journey throughout his hometown.
NINE WEST SPRING 2020 Handbag Influencer Activation
Nine West partnered with seven influencers to raise awareness of the new Spring 2020 collection. Each influencer engaged their audience with a stylized post, an interactive story, plus a fun AR filter promoting the Spring online bags from Macy’s, Kohl’s and Nine West.
JLO X GUESS
For Spring 2020, Jennifer Lopez is featured in the GUESS campaign shot here in Los Angeles by photographer Tatiana Gerusova with creative direction by Paul Marciano.
Nine West New York Pop-Up Store
Nine West opened a Pop-Up Store in New York City from October 21 to 27. Customers were able to come in, browse the collection, and purchase on-trend handbags and shoes! Nine West Global Ambassador, Tyra Banks made an appearance and people had the opportunity to partake in different activations and customizations including embossing, painting, and crystal monograming.
Nine West and Dress for Success Partnership
Nine West partnered up with Dress for Success, a non-profit organization that provides support services to low income women. By gifting them with professional attire for job interviews, these women are able to feel more confident, both on an external and internal level. Nine West Global Ambassador, Tyra Banks led a round circle panel made up of fifteen to empower and enable these women to share their stories.