Nine West partnered with six influencers to raise awareness for Valentine’s Day! Each influencer inspired their audience date night looks by pairing their outfit for the special occasion with a Nine West handbag!
On Friday, February 8th, celebrities, musicians, social influencers and special guests came together to celebrate ‘GUESS Vibras,’ an exclusive collection designed by global music superstar, J Balvin. The launch party took place at a massive warehouse in Hollywood ahead of J Balvin’s appearance in the opening segment of Sunday’s Grammy Awards broadcast to showcase the fanny pack collaboration. To bring the collection’s vibrant Miami inspirations to life, the space was infused with bright, colorful moments to also reflect his mantra for the the capsule, “nice energy, nice vibras, just smile and that’s what we need, all love.”
Notable guests included: J Balvin, Amanda Cerny, Becky G (15.7M followers), Diplo, Ty Dolla $ign, Torey Lanez, Amanda Steele, Sofia Jamora, Kelvin Pena, Zion, Khalil, Scottie Pippen, Nathalie Paris, Jules Goddard, Sebastian Lletget, James Kennedy, and Raquel Leviss.