GUESS Vibras and J Balvin Launch Party

On Friday, February 8th, celebrities, musicians, social influencers and special guests came together to celebrate ‘GUESS Vibras,’ an exclusive collection designed by global music superstar, J Balvin. The launch party took place at a massive warehouse in Hollywood ahead of J Balvin’s appearance in the opening segment of Sunday’s Grammy Awards broadcast to showcase the fanny pack collaboration. To bring the collection’s vibrant Miami inspirations to life, the space was infused with bright, colorful moments to also reflect his mantra for the the capsule, “nice energy, nice vibras, just smile and that’s what we need, all love.”

Notable guests included: J Balvin, Amanda Cerny, Becky G (15.7M followers), Diplo, Ty Dolla $ign, Torey Lanez, Amanda Steele, Sofia Jamora, Kelvin Pena, Zion, Khalil, Scottie Pippen, Nathalie Paris, Jules Goddard, Sebastian Lletget, James Kennedy, and Raquel Leviss.


The Signal Brand companies includes a number of companies, each which provides individualized attention and focus on a different brand. Signal Products, Inc. licenses the GUESS? brand, SBNW, LLC licenses the Nine West brand and Signal Brands Australia licenses the Steve Madden brand. Although the companies are separate entities, for ease and reference, they are collectively referred to as Signal Brands.

SB Specimen

The Signal Brands1 companies collectively manage an exceptional portfolio of globally renowned brands licensed for use with handbags, small leather goods, luggage, and travel accessories. The philosophy of Signal Brands is to champion long-term partnerships through a comprehensive licensing experience, from inspiration, concept and design to production, sales and marketing.

Signal Brands’ vertically integrated organization provides incomparable capacity to research, design, develop and market products and, when necessary, to swiftly adapt to market changes. With a vast wholesale and retail network, and a tailored focus on customer satisfaction, Signal Brands offers its partners a commitment to success.