The GUESS and J Balvin partnership is in full effect once again, running it back with Colores for the second iteration of Balvin’s vision to complement his 2020 aesthetic sonically and sartorially. Art direction by Nicolai Marciano and shot by Tatiana Gerusova on the colorful streets of Medellín, Columbia where fans of all ages joined Balvin on his two-day journey throughout his hometown.