As a highly respected industry leader, Jack Rimokh started Signal Brands and built one of the world’s largest handbag companies.

Jack was instrumental in securing an exclusive global license for GUESS? handbags and continues to shape the financial direction of Signal Brands.


With more than 20 years of experience, Jason Rimokh’s passion, leadership and operational insight has strengthened Signal Brands’ culture of handbag design.

Along with his father, Jack, he has expanded the company to new markets and enhanced its product portfolio. Jason is responsible for the company’s global presence and oversees its corporate relations.


The Signal Brand companies includes a number of companies, each which provides individualized attention and focus on a different brand. Signal Products, Inc. licenses the GUESS? brand, SBNW, LLC licenses the Nine West brand and Signal Brands Australia licenses the Steve Madden brand. Although the companies are separate entities, for ease and reference, they are collectively referred to as Signal Brands.

SB Specimen

The Signal Brands1 companies collectively manage an exceptional portfolio of globally renowned brands licensed for use with handbags, small leather goods, luggage, and travel accessories. The philosophy of Signal Brands is to champion long-term partnerships through a comprehensive licensing experience, from inspiration, concept and design to production, sales and marketing.

Signal Brands’ vertically integrated organization provides incomparable capacity to research, design, develop and market products and, when necessary, to swiftly adapt to market changes. With a vast wholesale and retail network, and a tailored focus on customer satisfaction, Signal Brands offers its partners a commitment to success.