Nine West partnered with seven influencers to raise awareness of the new Spring 2020 collection. Each influencer engaged their audience with a stylized post, an interactive story, plus a fun AR filter promoting the Spring online bags from Macy’s, Kohl’s and Nine West.
For Spring 2020, Jennifer Lopez is featured in the GUESS campaign shot here in Los Angeles by photographer Tatiana Gerusova with creative direction by Paul Marciano.
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All images/video ©2021 GUESS. All images/video ©2021 Nine West. All images/video ©2021 Steve Madden.
The Signal Brand companies includes a number of companies, each which provides individualized attention and focus on a different brand. Signal Products, Inc. licenses the GUESS? brand, SBNW, LLC licenses the Nine West brand and Signal Brands Australia licenses the Steve Madden brand. Although the companies are separate entities, for ease and reference, they are collectively referred to as Signal Brands.
The Signal Brands1 companies collectively manage an exceptional portfolio of globally renowned brands licensed for use with handbags, small leather goods, luggage, and travel accessories. The philosophy of Signal Brands is to champion long-term partnerships through a comprehensive licensing experience, from inspiration, concept and design to production, sales and marketing.
Signal Brands’ vertically integrated organization provides incomparable capacity to research, design, develop and market products and, when necessary, to swiftly adapt to market changes. With a vast wholesale and retail network, and a tailored focus on customer satisfaction, Signal Brands offers its partners a commitment to success.
